FUHONG Case

Introduction of Clients

Fu Hong Industrial Company was founded by Mr. Herman Lo in 1989. Its inception was a designer and trader of plastic toys, specializing in baby products. The business since then was developing steadily. The Company inline with its development was re-organized in 1993 and incorporated as Fu Hong Industries Limited.

Fu Hong is committed to striving for excellence in developing baby product. We devote ourselves on enhancing every aspect in our development, including product design, mold fabrication, sample modeling, prototype testing, manufacturing, process control, packing and timely delivery. All these efforts are for providing the best protection to our future masters.

Background of the Project

As the client would like to develop the online shopping business and they need to establish an effective solutions in managing customer enquiry, contact and opportunity management with the newly established team. Client is looking for decent Sales Cloud solutions to manage the new challenge.

Solutions

Client adopted Oracle Sales Cloud solutions to manager online shopping business. New customer data captured and stored in Sales Cloud repository and can be reused in later time. The integrity of customer data can also be achieved with single source and can be used for business development, such as targeted marketing with company selected products.

Results Accomplished

  1. Single place on opportunity management
  2. Contact management
  3. Targeted marketing
  4. Data integrity